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Personal branding expert Nick Nichols helps professional service providers to become more visible and findable on the Internet. Your personal brand is the firm impression or fixed image that comes to mind when people think of you. A personal brand is the mental picture that people conjure up when your name is mentioned. There are two types of branding: tangible and intangible. Tangible branding involves tying your name to a specific benefit that people will get from dealing with you. Intangible branding involves creating a positive feeling in people about you. What are the four components of a personal branding statement? The first is to identify your target market and then pinpoint the most important benefit they want from a person in your position. Then you must create reasons why people should believe you will deliver on your benefit promise. And if possible, you should create a unique difference between you and your competition. Creating a personal brand identity helps you become known as the one to call in your industry. Using the Internet is a very cost effective method of promoting your personal brand.
